Asics vs New Balance Running Shoes in 2025

Choosing the perfect pair of running shoes can feel like a big decision—especially when you’re stuck between two powerhouse brands like ASICS and New Balance. Both have long-standing reputations in the running world for comfort, quality, and performance-driven design. But which one is the better fit for you?

In our recent WeeViews running community survey, 35.9% of respondents said they currently run in ASICS, while 31.3% have a pair of New Balance, showing just how close this rivalry really is. But which one is the better fit for you? 

In this guide, we’ll break down the key differences between ASICS and New Balance—from sizing and cushioning to durability, style, and sustainability—so you can make an informed decision for your next pair of running shoes.

ASICS, founded in 1949 in Japan, is known for its focus on innovation and technical performance, especially for distance runners and those seeking structured support.

New Balance has roots going all the way back to 1906 in Boston, Massachusetts. What started as a company making arch supports has evolved into a global brand recognized for its comfort, inclusive sizing, and fashion-forward appeal.

Each brand takes a slightly different approach to design, which means the “best” shoe really comes down to your foot shape, running style, and preferences.

ASICS is synonymous with technology-driven design. Their signature GEL cushioning provides reliable shock absorption, while FlyteFoam midsoles offer lightweight responsiveness. Many ASICS models also include Dynamic Duomax support, a dual-density midsole system designed to help control overpronation. Learn more about ASICS shoe technology here.

This makes ASICS a favorite for runners who need stability, particularly over longer distances or during higher-volume training blocks.

Related: Pronation and Supination: 3 Foot-Friendly Tips from a Running Expert

To determine our top ASICS picks, we looked at feedback from WeeViews runners who’ve logged hundreds of miles, 2025 sales trends, and standout technologies like GEL cushioning and FlyteFoam midsoles.  Trusted by top runners like Sara Hall and Clayton Young, these shoes showcase ASICS’ race-ready performance and responsiveness. 

New Balance stands out for its focus on comfort and variety. The brand offers shoes in multiple widths (a rarity among major brands), making it a go-to for runners with wider feet or hard-to-fit sizes. Their Fresh Foam cushioning is designed to feel plush yet responsive, ideal for everything from casual jogs to long runs. Learn more about New Balance shoe technology here.

New Balance also leans into stylish design, with many models crossing over easily into everyday wear.

Fit can make or break a running shoe, and ASICS and New Balance differ noticeably here:

• ASICS: Generally run narrow and small, with a snug, performance-oriented fit. Some runners prefer to size up a half size, especially for long-distance comfort.
• New Balance: Known for offering true-to-size fits and multiple width options—from narrow to extra wide. Great for runners with broader feet or those who prefer a roomier toe box.

If you struggle to find running shoes that accommodate your foot shape, New Balance likely has more options.
Related: How to Choose Running Shoes: 4 Ways to Find the Perfect Fit

Long-Distance Running

• ASICS shines for marathoners and endurance athletes needing consistent support and structure. Models like the GEL-Kayano and GT-2000 offer durability and stability for the long haul.
• New Balance caters to comfort-seekers. The Fresh Foam 1080 and More v4 deliver plush cushioning ideal for long mileage without feeling overly rigid.

Speed and Racing

• ASICS delivers responsive speed in lightweight trainers like the Magic Speed or Noosa Tri series.
• New Balance brings the heat with its FuelCell SuperComp Elite and Rebel lines—light, fast, and efficient for tempo days and race efforts.

• ASICS: Firm yet supportive. GEL technology is excellent for shock absorption, while FlyteFoam keeps the ride snappy. Best for runners who value structure and don’t mind a slightly firmer feel underfoot.
• New Balance: Soft, smooth, and forgiving. Fresh Foam and FuelCell midsoles offer a softer, bouncier ride—great for recovery runs or runners prioritizing comfort over rigidity.

If you're prone to injury or prefer a softer landing, New Balance may be your match. But if you crave a locked-in, responsive ride with medial support, ASICS delivers.

Both brands are known for quality, but they go about it differently:

• ASICS often uses AHAR (ASICS High Abrasion Rubber) in high-wear zones, extending the life of the outsole even under heavy mileage.
• New Balance uses Ndurance rubber, which offers solid grip and long-lasting wear. Their uppers are also highly breathable and well-constructed.

Both hold up well over time, but ASICS may slightly edge ahead in ruggedness—while New Balance often wins on all-day comfort.

ASICS leans into a technical, performance-first look with bold colors and sporty silhouettes. Great for runners who want a no-nonsense, athletic feel.

New Balance blends form and function with stylish colorways, minimal branding, and crossover potential for casual wear. You’re just as likely to see their lifestyle-inspired runners on fashion blogs as at the start line.

Both brands are stepping up their sustainability game:

• ASICS integrates recycled materials into shoes and packaging. Their KAYANO Lite line is a standout in sustainable performance.
• New Balance has made significant strides in responsible sourcing and manufacturing. Their Made in USA line highlights local production and eco-conscious materials.

Environmentally minded runners will find solid efforts from both brands, with New Balance leading in transparency and ASICS in innovation.

When it comes to max-cushioned daily trainers for neutral runners, the ASICS Gel-Nimbus 27 and New Balance Fresh Foam X 1080 v14 are two of the most popular choices on the market. Both deliver soft, protective rides that are perfect for long runs, recovery days, and daily mileage—but they go about it in slightly different ways.

ASICS Gel-Nimbus 27 features a plush midsole and a secure fit, ideal for runners who want a cradled, supportive feel. It runs slightly heavier but offers excellent shock absorption and a stable platform. On the other hand, the New Balance 1080 v14 brings a more modern update to the neutral trainer category. It’s lighter, slightly more responsive, and features a roomier fit, making it a better match for runners who prioritize comfort without sacrificing versatility.

Summary: Go with the Nimbus 27 if you love that classic ASICS cushioning and a secure, locked-in fit. Opt for the 1080 v14 if you want a slightly lighter, softer ride with a more accommodating upper.

For runners chasing comfort above all else, both the ASICS Superblast 2 and New Balance Fresh Foam X More v5 deliver sky-high stack heights and cloud-like cushioning. But despite their similar appearances, they serve slightly different purposes.

The Superblast 2 is a lightweight, versatile workhorse. It’s soft enough for recovery days, yet energetic and nimble enough for tempo work or long progression runs. Think of it as a "super trainer" with a non-plated midsole that can handle nearly anything. The More v5, in contrast, is pure plushness. It’s heavier and softer underfoot, making it the perfect choice for easy days or runners who want maximum impact protection over performance pop.

Summary: Choose the Superblast 2 for a lighter, more versatile high-stack shoe. Pick the More v5 if you want pure softness and comfort, especially for slower, high-mileage training.

If you’re racing a marathon or going after a new PR, carbon-plated super shoes are where it’s at. The ASICS Metaspeed Sky and New Balance FuelCell SuperComp Elite v4 are both top-tier race-day options designed to maximize energy return, propulsion, and comfort over long distances.

The Metaspeed Sky is built for stride-style runners—those with a longer, bounding gait—offering a responsive ride that rewards a powerful toe-off. It’s incredibly lightweight and bouncy with FF Turbo+ foam and a full-length carbon plate. Meanwhile, the SC Elite v4 delivers a smooth, cushioned ride with a more forgiving feel underfoot. It’s ideal for runners who want a blend of propulsion and comfort, especially over marathon distances.

Summary: The Metaspeed Sky is ideal for fast, efficient striders seeking featherweight performance. The SC Elite v4 offers a slightly softer feel with plenty of speed and stability, making it great for longer efforts and varied runner types.

At the end of the day, both ASICS and New Balance make top-tier running shoes. Your choice comes down to what you prioritize:

• Choose ASICS if: You want structured support, a snug fit, and proven performance tech for long-distance or stability-focused training.
• Choose New Balance if: You value soft cushioning, more sizing options, or want a shoe that works for both workouts and walking around town.

Still can’t decide? Try both on. Your feet will know what feels right.