The main shoe the Shoetubers and marketing seem to be targeting is the Adidas EVO SL. They do share some characteristics: Same price range, full slab of upper tier foam, lightweight. However, I believe the EVO SL is more of an uptempo long run shoe that can do some daily training, but people who struggle with stability may not get along with. While the Puma is a versatile daily trainer that is stable underfoot and probably more democratic, but less dynamic and won't put you on your toes.
I really like the shoe and glad Puma has it out. I do wish the midsole had the dynamic feel of the ATPU foam in the Velocity 4, but it is still a nice underfoot feel at a very good price point in the US market.
Some other shoes you may want to look at in this range:
Li-Ning Red Hare Pro 9An ounce heavier, but I get more punch out of the midsole. Outsole is just as good on grip and may have better durability. Upper is more snug, but also sheds moisture better. Both are kind of hot uppers in the toe area, but the Li-Ning dries much faster. The Red Hare comes in 50 dollars less.
https://www.weeviews.com/reviews/4419/li-ning-red-hare-pro-9
Skechers Aero RazorA little lighter than the Puma. Upper is much more breathable, but is a little snugger. Outsole has just as good of grip, but the Puma will probably have more durability. The midsole has more punch and a rocker, so is better at speed work. I would do a half marathon race in this shoe. The Razor comes in at 10 dollars less at MSRP.
https://www.weeviews.com/reviews/4299/aero-razor
XTEP 2000KM 5 ProAbout a half ounce heavier than the Puma, but also has 4ish MM more foam under the forefoot. The outsole on the XTEP is just as good at performance and is better on durability. The upper is minimal and breathable, dries quicker than the Puma. The midsole is more geared towards Up Tempo Long runs, but is nice and punchy with a nice geometry to it. I also found it for about 70 dollars less on AliExpress than the Puma. Underrated shoe overall.
https://www.weeviews.com/reviews/4434/xtep-2000km-50-pro
Brooks Glycerin Flex (A little out of left field)2 ounces heavier than the Puma, but has a 38MM and 6mm drop. I point this out because it provides more under the forefoot for longer efforts (I did a full marathon in them). The upper is more breathable, is a nice ride without a strong rocker geometry. It has similarities to the Puma from a midsole structure (more traditional geometry), flexible designs but the Flex also 20 dollars more. I point this out because I again think Brooks could have slotted this shoe into this price range. (Yes, I know the Ghost Amp is coming)
https://www.weeviews.com/reviews/4301/brooks-glycerin-flex
Adidas EVO SLI noted this earlier, but will summarize here as well. This shoe really works well for me. I don't have issues with stability which seems to be one of the main issues with the shoe when someone doesn't like it. Adidas has enough versions of this shoe out now that if you have an issue with the OG upper, you can find a different option. The outsoles are equal in my opinion. The Uppers are going to be preference, but I didn't have heat entrapment in my EVO SLs while the Puma tongue design is superior in my opinion. The EVO also seems to have a bit more room, if that works for you. The midsole is where I think these 2 shoes are just completely different. The Lightstrike is just more dynamic and alive, which fits for how I use the shoe. The Puma is more stable for sure and is a mellowed version of PEBA. The EVO has more beef in the forefoot with much more of a rocker. I would probably actually pair these 2 shoes if I am being honest as I think they compliment each other
https://www.weeviews.com/reviews/3888/adidas-adizero-evo-sl
Other shoes you may want to consider that I don't have reviews on:
Asics Novablast 6
Saucony Azura
Brooks Ghost Amp (not yet released)