I came across Maurten while volunteering at an Ironman event. At the end of the evening, volunteers were allowed to take leftover products and I came home with plenty of gels. I want to start with that point as I most likely would not have spent the money to try these out since they run in the high $3-$4/unit range.
I gave them a try and was mostly happy with the results. From a texture standpoint, these are not tradition gels. They are more of a loose jello consistency. I really like that because it made it easier for me to eat on the run. The gel stays consistent in varying temperatures, which helps it empty out of the pack quickly and you don't get that sticky/dry mouth feeling that sometimes happens with other gels in colder weather. I love that it's super easy on my stomach, and the 100mg of caffeine per serving provides a bit of a boost if you want it.
Besides the higher than average cost, the only other con is around the sugar content. The gels have 25g of carbs per pack, and all 25g are from added sugar. Obviously, this means that these gels are super sweet. May not be an issue for most, but something to be mindful of.
Overall, I like these gels. The caffeine and sugar content is a bit higher than other options, but may not be worth the extra cost.
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