I jokingly like to refer to Strava as the Facebook of exercise and yes it can be used for other activities besides just running. The reason for that is just like on Facebook you can create friends on Strava and keep up with what they are doing and while you are looking at it you can like the sharing of people's exercise. Another feature on the Strava app is for places that are popular to travel in downtown such as a local riverwalk or maybe various places downtown there are what's otherwise known as segments. Every time you run in that location it will track how well you did in that segment and will tell you when you hit a personal best in that segment. It will also show you where you rank of all the people that will run there as well. The only downside? In order to get the most accurate results you really need to connect Strava to whatever wearable device you use. That can be pretty much any form of a Fitbit, Garmin, Apple or Samsung watch. With Strava you also can get digital badges as there are numerous virtual 5k's, 10k's half marathons, marathons and challenges you can use to challenge yourself.
Strava also has additional features that you can pay $9.99 a month for which includes a 30 day trial. For $9.99 a month you get: More analytical segment efforts, filtered leaderboards, training log, monthly stats, matched activities for routes you do regularly, goal setting, training plans, custom heart rate tracking (of course you'd need some form of a heart rate monitor for this one), time analysis, grade adjusted pace (basically how fast you really went when taking terrain into consideration), weather and brand discounts.
Ok, so first I need to confess something. I've never used the paid version before. With that being said I still think the digital badges can be good for some people to keep themselves motivated and the clubs and virtual races are good enough for some people. I keep track of a good number of running friends on Strava and still have it connected to Garmin to this day.
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