Ever heard of Craft running shoes?
👟The 50-year-old Swedish clothing brand, Craft Sportswear, stepped into the running shoe market in 2019, and it's been blazing a path of success ever since...on roads and trails.
👀Want an insider's view of Craft running shoes + a look at the brand's ultimate road/trail hybrid?
👉Check out this interview with Craft sales rep Nick Siino...
🏃♂️Nick: I started running track and cross country in middle school. I kept running in high school, and then I ran club cross country in college at the University of California—Davis.
🏃♂️Nick: About six months ago, I was looking for a bit of a change and way to move up the ladder.
🏃♂️Nick: Craft Sportswear actually started in 1973 in Sweden making base-layer clothing for Nordic skiing.
🏃♂️Nick: It's the centerpiece of our hybrid/gravel category right now.
🏃♂️Nick: It comes down to the different types of foam we offer. I don't think any other brand has this many types of foams made from different materials.
🏃♂️Nick: David Laney came back from France talking about how much he loved the Nordlite Ultra for the race.
🏃♂️Nick: It's a small team of about 15 people in the U.S., with a bigger staff based in Sweden.
🏃♂️Nick: All of our shoes are designed in conjunction with our athletes.
Feedback creates new trail shoe
🏃♂️Nick: Next season we're releasing an amazing road shoe called The Pacer.
⌚Favorite running watch
🦺Favorite hydration pack
👉Advice for runners: Enjoy a daily 'fika'
👟Why give Craft running shoes a try?