my fiance and i are using this site for our one and only bridal registry. we already have all of the traditional stuff that people would buy at Target. i did a pretty thorough job of researching and these guys have been in biz for 8 years and not one complaint at the bbb. yes, they charge a small service charge on gift purchases, but i'm in retail and i know about credit card fees. all in all it's been a great customer service experience so far.